The Joy of Cycling
The Joy of Cycling, Five Essential Tips To Get You Riding
During my time at Airside I’ve pitched a great number of ideas to many different clients, but as with all pitching, some of the ideas that you’re just convinced will go through inevitably fall by the wayside. Most of the time they fall for a very good reason, infact most ideas reveal themselves to be quite half-baked with the luxury of time. However some ideas, a very select few, become fondly remembered like an old eccentric uncle you can’t quite forget. The Joy of Cycling is one of these projects.
When my good friend Erica alerted me to a competition devised by the Association of Illustrators and Transport for London to get London cycling I saw the perfect opportunity to dust off The Joy of Cycling, an old (and perhaps inappropriate) Airside idea for an innuendo led cycling poster rendered in the style of The Joy of Sex, Dr. Alex Comfort’s infamous sexual tome.
If you read the copy it’s all very innocent, but it was great fun drawing my long suffering colleagues in a way that would give even the hairiest sexual caveman follicle envy. And before I get complaints from wives and girlfriends: no, none of the men actually grew beards, that’s the power of the pencil for you.
Guy, with beard
Natalie, sans beard
Yours truely, with (a truely hideous) beard
Malika, sans beard
Yoshi, with beard
Robert, with beard, and full-on 'woodsman' hair
Great!
Made me smile, well done, great artwork too!
The expression on Yoshi made my day.
Hi Lauren,
Yes, Yoshi’s face equally pleases me and disturbs me at the same time!
I’m glad you like it,
Jamie
[...] throng of illustrators and transport enthusiasts eager to hear who had bagged the top prize. While The Joy of Cycling didn’t win the prize on paper, I like to think it’s raunchy content captured the [...]
Love the poster. Saw it today in the Tranport Museum; had me in stitches,
Is it possible to buy a copy?
Thanks
Ant