The Joy of Cycling

Published on: 19th May 2010

The Joy of Cycling, Five Essential Tips To Get You Riding

During my time at Airside I’ve pitched a great number of ideas to many different clients, but as with all pitching, some of the ideas that you’re just convinced will go through inevitably fall by the wayside. Most of the time they fall for a very good reason, infact most ideas reveal themselves to be quite half-baked with the luxury of time. However some ideas, a very select few, become fondly remembered like an old eccentric uncle you can’t quite forget. The Joy of Cycling is one of these projects.

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Now You See It, Now You Don’t

Published on: 28th March 2010

Pavement slabs and Jesus, an unexpected combination

Another golden-oldie from the archive, these pavement slabs were my first project during my final year of college. I remember thinking at the time that it seemed a week didn’t go by without someone seeing Jesus in a baked potato, and so I wanted to explore this phenomenon of subjective perception further.

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Decisions, Decisions

Published on: 27th March 2010

The obligatory hands-holding-print shot

One of my favourite projects from the archive, Decisions, Decisions is an oldie that even spawned its own limited edition print.

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University of the Arts London – Students’ Union Logo

Published on: 27th March 2010

It's all in the apostrophe...

Many years ago the Students’ Union for the University of the Arts needed a fresh look, so they asked me to design a new logo that somehow managed to steer clear of anything representing five colleges.

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A Modular, Recyclable Light

Published on: 26th March 2010

Turn it, twist it, recycle it

Long ago I had an excess of cardboard floating about and had been reading about Buckminster Fuller, subsequently one thing lead to another and soon I was creating randomly sized, modular tubes that I eventually wove together to create this ‘buckyball’ light.

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Urban Growth

Published on: 26th March 2010

Just one of the plastic branches

Inspired by the number of cable-ties left strapped to lampposts I set out to take an active role in urban regeneration, to bring back a literal sense of renewal to areas hit by the deadening effects of uniform construction. After many expeditions to the local B&Q I managed to find a weather-proof material strong enough to support my idea of a cable-tie/branch hybrid – brick insulation.

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Decisions, Decisions – Giclée Print

Published on: 26th March 2010

Decisions, Decisions, limited edition Giclée print

Taken from the Decisions, Decisions project, this Giclée print tamed the infamously complex flow-diagram to fit an A1 sheet.

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Postcards with an Edge

Published on: 25th March 2010

A page turner

These postcards were a little mental exercise I worked on a couple of years ago, where the challenge was to advertise a shop or service using only two colours, screen-printed onto an A6 postcard.

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(Don’t) Play With Your Food

Published on: 25th March 2010

A blank canvas for a thousand mash potato beards

Although (Don’t) Play With Your Food is certainly one of my favourite projects from the archive, over the years it’s attained the heavy air of a project that could have been so much more.

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‘Carrier’ Bags

Published on: 18th January 2010

Another project my girlfriend was roped into...

Another old project that’s become a firm favourite are my ‘carrier’ bags. Inspired by a transparent bag I was using to collect my rubbish, I created a pair of carrier bags to quite literally carry the shopping.

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Another Bloomin’ Designer

Published on: 17th January 2010

How can a business card stay on a client's desk, and not in their pocket?

Of all the older projects from the archive, my growing business card has definitely remained the most popular. For a quick project, designed to get my foot in the door, I’m amazed at how far the Another Bloomin’ Designer project has spread across the design press and the internet. A friend mentioned that even a Google Image search (at time of posting) for business card will bring the project up, crazy.

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Little Fluffy Clouds

Published on: 12th January 2010
Little Fluffy Clouds

You know, there's a reward for the 5th missing cloud

A couple of years ago I had the pleasure of exhibiting a few projects for my Central Saint Martins work-in-progress show at Westbourne Studios, a cavernous space found beneath the Westway bypass. Designed to take full advantage of the vaulted ceilings unique to the building, ‘Little Fluffy Clouds’ was an installation that bought a light touch to a ceiling of motorway concrete.

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Off With Her Head!

Published on: 11th January 2010
Off With Her Head

'Long live the Queen!'

Something unique to the British culture is the annual sit down after Christmas lunch to watch the Queen deliver her seasonal message on TV. As a nation we need this before we watch somebody die/get married/get-married-then-die on Eastenders.

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Missing Links

Published on: 10th January 2010
Missing Links 1

Missing Links, book jacket, headache

Missing Links was my D&AD Student Awards submission from yesteryear, and looking back through the haze of time I realise it was an idea that nearly didn’t make it.

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The Hardest Job to Befall a Designer

Published on: 3rd January 2010

The wedding mark de-bossed onto the invitation's cover

This year one of my oldest and dearest friends will be getting married and I was honoured to design their wedding invitation.

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The YCN Alphabet

Published on: 30th December 2009
YCN Letter F

My contribution to the YCN alphabet

A few moons ago I was asked by the good people at the Young Creative Network (or the YCN for those in a hurry) to contribute a letter design for a typeface they were compiling for the 2007/2008 YCN Book.

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She_She Logo

Published on: 28th March 2009

The main logo

When I was asked to create a logo for the fashion magazine She_She, my research involved royalty, boating shoes and various demands for a stylist “right now!” All solid gold Jackie Collins, and soon to appear in a forthcoming autobiography.

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Stop Staring

Published on: 27th March 2009

Stop Staring

What’s the first thing you do when you spot an unattended bag? Braver people would do the decent thing and ask for it’s owner – but the majority of us (including myself) have become somewhat expert in the art of staring and sweating.

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Say It With Chocolate

Published on: 25th March 2009

The chocolate's original clay mould

Another old project from the archive, Say It With Chocolate was an idea I had one hot summer to create an insulated chocolate box that would melt its contents. Although this could be seen as a downside by chocolate lovers, for this experiement I wanted to see if I could cause the melted chocolate to print a message onto the box’s inner lid. To achieve this I had to design quite a heavily insulated box along with a double-sided chocolate that would allow the sender to lay out a message to surprise the recipient.

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Moustaches, au Naturel

Published on: 15th March 2009

Tom Selleck, need I say more?

I’m sure at some point everyone’s come across a decorative plate. These are curious things, wholly impractical objects that somehow manage to retain a strong presence in most grandparents’ households.

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