She_She Logo

Published on: 28th March 2009

The main logo

When I was asked to create a logo for the fashion magazine She_She, my research involved royalty, boating shoes and various demands for a stylist “right now!” All solid gold Jackie Collins, and soon to appear in a forthcoming autobiography.

Taken from the logo, two strands of hair form the logo

The logo is comprised of an emblem and a typographic mark. The repeated pattern of the double ’s’ is used on the magazine’s cover, and when repeated the double ’s’ becomes part of the magazine’s ‘offical’ emblem.

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