University of the Arts London – Students’ Union Logo
It's all in the apostrophe...
Many years ago the Students’ Union for the University of the Arts needed a fresh look, so they asked me to design a new logo that somehow managed to steer clear of anything representing five colleges.
The individual mark
By replacing the apostrophe in ‘Students’ with a stylized speech bubble the logo was able to be ’split’ where necessary, using the singular bubble mark for informal branding and the full logotype for more formal documentation.