Konditor & Cook were a patisserie chain with a problem - they had a strong identity but were reluctant to use it.
On visiting their stores I noticed Konditor & Cook used ribbons to adorn their boxes, bags and even their interior decoration.
Taking this abstract 'identity' as a starting point I expanded it into a graphic identity, where Konditor & Cook's box and bag patterns could be constructed using a common graphic thread based on their distinctive ribbons.
